Innovative Product Launches LATICRETE has recently launched innovative construction solutions like LATICRETE Primer Plus, Nxt Level Plus Lite, and 254 PLATINUMTM Plus. These new products cater to a wide range of interior projects and offer unique features, presenting sales opportunities to target customers looking for cutting-edge building materials.

Industry Accolades Being recognized as the 2024 Supplier of the Year by the Ceramic Tile Distributors Association (CTDA) showcases LATICRETE's industry leadership and commitment to quality. This acknowledgment can be leveraged in sales pitches to highlight the company's top-tier status and enhance credibility with potential customers.

Expansion of Board of Directors The addition of John Selldorff to LATICRETE's Board of Directors brings a wealth of experience and expertise to the company. Leveraging the reputation and network of a seasoned industry professional like Selldorff can open doors to new business opportunities through strategic partnerships and collaborations.

Sustainable Building Solutions LATICRETE offers an array of low VOC and sustainable products that contribute to LEED certification and exceed building requirements. With the growing emphasis on sustainability in the construction industry, highlighting LATICRETE's eco-friendly solutions can resonate well with environmentally conscious customers and drive sales.

Comprehensive Warranty Coverage LATICRETE products are backed by the most comprehensive warranties in the industry, showcasing the company's commitment to quality assurance and customer satisfaction. This strong warranty support can be a competitive edge in sales negotiations, providing assurance to customers and instilling confidence in the brand.