Strategic partnerships KeyGene collaborates with major seed companies and partners in the AgriFood sector, presenting opportunities to offer joint R&D services, licensing of proprietary technologies, or co-development programs with shareholders such as Enza Zaden, Rijk Zwaan, Limagrain Vegetable Seeds, and Takii.

Spatial tech expansion With the acquisition of Vizgen assets and the Merscope spatial transcriptomics capability, there is a clear selling point for agriculture clients seeking spatial omics solutions to accelerate trait discovery and precision breeding.

Global capacity Operating in the Netherlands and USA with a diverse, international team enables multi-region projects and quick piloting for customers, suggesting opportunities to offer regional R&D collaborations, training, and support packages.

Data science edge KeyGene’s emphasis on bioinformatics, data science, and machine learning for systems biology positions it to sell advanced analytics, predictive breeding models, and decision-support platforms to breeding programs looking to de-risk and speed up trait development.

Active thought leadership Regular participation in industry events such as PAG conferences and workshops signals opportunities to engage prospective clients through workshops, demonstrations, and sponsored sessions that showcase proprietary technologies and case studies.