Technology-driven Innovation Pairwise's use of CRISPR technology to create novel food products presents an opportunity to appeal to consumers seeking cutting-edge and health-focused options. Highlighting the innovative and tech-enabled nature of Pairwise's products can attract customers looking for unique food experiences.

Collaboration Potential Pairwise's collaboration with companies like Bayer indicates a willingness to partner for mutual growth. Leveraging existing partnerships and seeking new collaborations in the agricultural and biotechnology sectors can open doors to new sales channels and product development opportunities.

Industry Recognition Being recognized on The FoodTech 500 list showcases Pairwise's industry credibility and leadership in food technology. Utilizing this recognition in marketing and sales efforts can enhance brand reputation and attract customers looking for trusted and credible food producers.

Leadership in Specialty Crops Pairwise's focus on specialty produce through gene editing positions the company as a leader in this niche market. Emphasizing the quality, taste, and health benefits of specialty crops created by Pairwise can resonate with health-conscious consumers and gourmet food enthusiasts.

Financial Stability and Growth With a revenue range of $10M - 50M and funding of $90M, Pairwise demonstrates financial stability and growth potential. Highlighting this financial strength in sales pitches can instill confidence in potential clients and partners regarding the company's ability to deliver on commitments and expand its offerings.