Expansive terrain Keystone Resort recently expanded its mountain terrain by adding 550 acres with the new Bergman Express lift. This expansion has significantly increased the intermediate and advanced terrain, presenting an opportunity to attract more avid skiers and snowboarders looking for challenging slopes.

New leadership With the appointment of Shannon Buhler as the new vice president and general manager, Keystone Resort has the potential to bring fresh ideas and strategies to enhance guest experience and drive revenue growth. Building relationships with key decision-makers under new leadership can lead to valuable partnerships and business opportunities.

Community partnerships By partnering with local youth development nonprofit SOS Outreach, Keystone Resort has shown a commitment to community engagement and youth empowerment. Leveraging such partnerships can be a strategic move to connect with socially conscious customers and position the resort as a socially responsible destination, potentially appealing to families and youth groups for events, retreats, and team-building programs.

Environmental stewardship Keystone Resort's collaboration with the National Forest Foundation in funding projects to maintain and restore the health of the White River National Forest highlights its dedication to environmental sustainability. Emphasizing this commitment in marketing efforts can attract eco-conscious travelers seeking eco-friendly and responsible travel options, providing a competitive edge in the market.

Strategic acquisitions The acquisition of Keystone Resort by Vail Resorts presents sales opportunities to tap into the wider network and customer base of a larger corporation. Leveraging this acquisition to introduce cross-resort packages, loyalty programs, or joint marketing initiatives can drive visitor traffic and revenue growth by offering guests a more comprehensive and interconnected resort experience.