Local Market Reach Capitalize on KFVS12's role as a CBS affiliate serving Cape Girardeau, MO with sister CW affiliate and multiple digital channels. Propose targeted local advertising packages across TV, MeTV, The Grit, Oxygen, and Telemundo to reach diverse audience segments and drive measurable ROAS for regional advertisers.

Strong Leadership Recent promotion to Director of Sales signals organizational focus on revenue growth. Approach with strategic partnerships, premium sponsorships, and expanded digital solutions to leverage leadership momentum and drive cross-channel deals with local businesses and agencies.

Digital Advertising Tech stack includes Amazon Advertising, The Trade Desk, Snowplow, Mixpanel, and AWS. Leverage programmatic capabilities and robust data analytics to offer audience-targeted campaigns, retargeting, and performance reporting to advertisers seeking measurable results.

Community Partnerships Active community initiatives and charitable collaborations (HeroFundUSA, food drives, Salvation Army) present opportunities for sponsored community programming, “cause marketing” packages, and embedded content partnerships that enhance brand goodwill while delivering advertiser value.

Diverse Content Reach Multi-channel distribution including CBS/CW/MeTV, Outlaw The Western Channel, and Telemundo provides cross-audience access and regional reach. Propose bundled sponsorships and co-branded segments across multiple channels to maximize advertiser exposure and ROI for local brands and national sponsors targeting regional demographics.