Strong Community Engagement WBIR's long-standing commitment to community service through initiatives like partnering with Second Harvest Food Bank and launching local surveys demonstrates a focus on community engagement, providing opportunities for local brands to align with their philanthropic efforts.

Regional Market Focus As a Knoxville-based NBC affiliate serving East Tennessee, WBIR offers targeted advertising opportunities for regional businesses seeking to reach local audiences with high trust and loyalty.

Digital Transformation Utilizing a tech stack that includes Google Analytics, Facebook, and Amazon Advertising indicates WBIR’s investment in digital channels, opening avenues for digital ad campaigns and advanced data-driven marketing solutions.

Active Staffing Growth Recent hires of multi-skilled journalists and promotions within the station suggest ongoing investment in expanding and strengthening local news coverage, which may enhance sponsorship and content partnership opportunities.

Financial Stability With revenue estimates between $50 million and $100 million and operations owned by TEGNA Inc., WBIR provides a financially stable platform for innovative advertising, sponsorship, and media solution offerings tailored to regional clients.