Community Engagement WBIR's active partnerships with local organizations like Second Harvest Food Bank demonstrate a strong community focus, creating opportunities for tailored local advertising and sponsorship campaigns aligned with community support initiatives.

Digital Presence The company's use of multiple digital advertising technologies including Amazon Advertising, Google Analytics, and Facebook indicates an effective integration of digital channels, suggesting potential for digital ad sales, targeted campaigns, and cross-platform advertising services.

Stable Revenue Base With estimated revenues between $50M and $100M and a solid regional market presence, WBIR presents a reliable opportunity for local and regional advertising partners seeking visibility in the East Tennessee area.

Media Innovation As part of TEGNA Inc., WBIR benefits from an innovative media company's resources, which can be leveraged to offer enhanced multimedia advertising solutions including video, digital content, and data-driven campaigns to potential clients.

Local Market Focus WBIR's dedicated coverage of local news and community issues positions it as an ideal platform for brands targeting East Tennessee audiences, making it attractive for local businesses seeking localized advertising and sponsorship opportunities.