Tourism Growth Target winter and summer travel partners to capitalize on Kicking Horse Mountain Resort’s status as a four season destination, emphasizing high-demand skiing and alpine activities to drive cross-sell with regional tourism boards and travel networks.

Sustainability & Experience Leverage the resort’s mountain habitat experiences (Grizzly Bear Refuge, hiking, mountain biking) to propose sustainability aligned tours, eco-friendly accommodations, and experiential packages that attract environmentally conscious travelers and premium customers.

Digital Engagement Utilize the tech stack and data platforms (Microsoft Clarity, Piwik PRO, iCIMS) to offer data-driven marketing partnerships, retargeting campaigns, and CRM enhancements that improve guest acquisition and conversion funnels.

Brand Distinction Position the resort as a premier, demanding ski destination with strong media exposure and industry recognition to upsell premium memberships, exclusive events, and high-end hospitality partnerships with tour operators and luxury brands.

Market Positioning Explore collaborations with similar regional resorts and travel networks to expand bundled packages, seasonal passes, and corporate/group incentives that leverage the 50–200 employee scale of comparable properties and broaden distribution channels.