Sponsorship & Events Leverage RED Mountain Resort's active involvement in regional events such as the BC Winter Games to propose sponsorships, athlete partnerships, and targeted marketing collaborations that raise brand visibility among snow sports communities and potential local sponsors.

Youth & Talent With recent exposure to elite youth athletes through the BC Winter Games, present sales opportunities around youth coaching programs, training camps, and season passes or academies aimed at development athletes and their families.

Bike Park Synergy Capitalizing on the new lift-accessed Bike Park program and partnerships with Gravity Logic and Rocky Mountain, offer bundled outdoor adventure packages, cross-promotional marketing, and equipment rental solutions to attract summer tourism and diversify revenue streams.

Digital Marketing The use of Google Ads, The Trade Desk, and AWS indicates a strong digital footprint; propose advanced measurement and retargeting services, content marketing, and analytics enhancements to optimize conversions for ski season campaigns and season-pass sales.

Growth & Leadership A leadership transition in 2025 presents an opportunity to position strategic sales engagements around capital improvements, regional expansion, and partnership opportunities with travel/off-mountain operators to accelerate growth and attract new corporate or group bookings.