Kiddicare Employee Directory

RetailEngland, United Kingdom51-200 Employees

Kiddicare is a mid-sized retail company focused on baby products and related goods, serving online customers, mobile shoppers and visitors to its flagship store in Peterborough, East of England. The business offers thousands of items for infants and families and aims to simplify parenting through convenient services such as free standard delivery and in-store car seat fitting. Customers can access advice from specialists with deep product knowledge, and the retailer provides a price match guarantee to ensure competitive pricing. The company traces its roots to 1974, reflecting a long-standing involvement in helping parents navigate early parenthood.

Kiddicare operates within the broader retail sector and has been part of the Dunelm family since 2016, aligning with a larger home and lifestyle retailer while maintaining its focus on baby goods. Based in Peterborough, the company supports multiple shopping channels online, mobile and a physical store, and has engaged in partnerships to promote child safety, such as a collaboration with The Lullaby Trust during Safer Sleep Week in 2018.

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