Insights

Sustainability Initiatives KidKraft's launch of its Lil’ Green World collection highlights an active commitment to sustainability, presenting an opportunity to partner with eco-conscious retailers and leverage their environmentally-focused product lines to attract green-minded customers.

Innovative Collaborations Partnerships with brands like American Girl and Amazon integrating Alexa show KidKraft's openness to tech integration and licensed collaborations, making them a promising partner for companies looking to expand into smart toys or licensed brand merchandise.

Recent Asset Sale & Bankruptcy Following KidKraft’s recent bankruptcy and sale of assets to Backyard Kids, there is an opening for alternative distribution channels or licensing agreements to revive its market presence and expand sales through new partnerships.

Digital Engagement With a tech stack utilizing Shopify, Python, and other digital tools, KidKraft demonstrates modern e-commerce capabilities, indicating potential for direct-to-consumer sales growth through targeted digital marketing campaigns.

Market & Product Diversity KidKraft’s diverse product portfolio including furniture, outdoor equipment, and toys, along with recent launches like Lil’ Green World and Alexa-enabled items, provides multiple entry points for sales opportunities across different segments and retail channels.

KidKraft Tech Stack

KidKraft uses 8 technology products and services including LiveIntent, Webpack, Shopify, and more. Explore KidKraft's tech stack below.

  • LiveIntent
    Advertising
  • Webpack
    Development
  • Shopify
    E-commerce
  • RequireJS
    Javascript Frameworks
  • Swiper
    Javascript Libraries
  • Goober
    Javascript Libraries
  • Python
    Programming Languages
  • Trello
    Project Management

Media & News

KidKraft's Email Address Formats

KidKraft uses at least 1 format(s):
KidKraft Email FormatsExamplePercentage
First.Last@kidkraft.comJohn.Doe@kidkraft.com
87%
First@kidkraft.comJohn@kidkraft.com
10%
Last@kidkraft.comDoe@kidkraft.com
3%

Frequently Asked Questions

Where is KidKraft's headquarters located?

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KidKraft's main headquarters is located at 2805 n Dallas Pkwy, Suite 305 Plano, Texas 75093, US. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is KidKraft's phone number?

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You can contact KidKraft's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is KidKraft's official website and social media links?

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KidKraft's official website is kidkraft.com and has social profiles on LinkedIn.

How much revenue does KidKraft generate?

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As of October 2025, KidKraft's annual revenue is estimated to be $6M.

What is KidKraft's NAICS code?

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KidKraft's NAICS code is 31-33 - Manufacturing.

How many employees does KidKraft have currently?

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As of October 2025, KidKraft has approximately 201 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Supply Chain Officer: D. B.Vice President, Global Logistics: I. K.Tax & Treasury Vice President, Accounting: B. W.. Explore KidKraft's employee directory with LeadIQ.

What industry does KidKraft belong to?

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KidKraft operates in the Manufacturing industry.

What technology does KidKraft use?

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KidKraft's tech stack includes LiveIntentWebpackShopifyRequireJSSwiperGooberPythonTrello.

What is KidKraft's email format?

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KidKraft's email format typically follows the pattern of First.Last@kidkraft.com. Find more KidKraft email formats with LeadIQ.

When was KidKraft founded?

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KidKraft was founded in 1968.

KidKraft

ManufacturingUnited States201-500 Employees

For over 50 years, KidKraft has been crafting toys and furniture to amplify and enrich childhood through spaces and places for kids to live, learn, play and explore. Our collection of dollhouses, play kitchens, trains, swing sets and indoor and outdoor furniture consistently win awards and accolades from industry leaders.  
Thoughtfully designed to fit all families, homes and backyards, our items value classic imaginative play with nods toward technology to embrace a well-rounded, modern-day kid’s needs and wishes. 
We are design-inspired, consumer-led and kid-proven to be a top toy manufacturer in the industry now and for decades to follow.
Wanna Play?
It’s how kids often introduce themselves. No names, No handshakes. Just a straightforward question that means, “do you want to be friends and have some fun?” At KidKraft, we’re built around play. What makes us play experts, you ask? Well, aside from never truly growing up (why would you want to?), we juggle these five bubbles that keep our play floating to a higher standard.
P – Power of the team – We bond over common goals and uncommon ideas. Embracing diversity of thought and background is a core ingredient to our process. 
L – Lil’ Something Special – Our products are smile-starters. We cartwheel toward delivering joy, wonder and fun through spectacular features and extra attention to the small things. 
A – Adventure into Everything – Innovation isn’t easy, but in order to leapfrog over the competition, we have to get our hands dirty. After all, making messes is part of the fun! 
Y – Young at Heart – Here, we’re kids for life! Brain breaks consist of kickboxing, yoga and chef-made lunches. We bond over field trips, themed happy hours and playing it forward by volunteering our time. 
! – Leave ‘em Speechless! – Everything we do leaves us amazed, and we want our little customers to feel the same.

Section iconCompany Overview

Headquarters
2805 n Dallas Pkwy, Suite 305 Plano, Texas 75093, US
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1968
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    KidKraft's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    KidKraft's revenue is estimated to be in the range of $100M$250M

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