Boutique Upscale Target upscale travelers and corporate groups seeking intimate, historic luxury in Cleveland. Position Kimpton Schofield Hotel as a premium venue for boutique experiences, weddings, conferences, and exclusive events to drive higher ADR and occupancy with demand from local businesses and visiting professionals.

Leadership Growth capitalize on recent leadership appointments by offering executive status programs, partnerships, and preferred vendor collaborations with the new director of sales and marketing and the general manager to accelerate corporate contract wins and incentive travel bookings.

Digital Partnerships Leverage the current tech stack and digital marketing partners (Criteo, iCIMS, TrustArc, Piwik PRO, Issuu) to propose data-driven campaigns, loyalty integrations, and seamless booking experiences for business travelers, while exploring co-branded campaigns with neighboring attractions.

Market Positioning Emphasize competitive advantages relative to nearby properties in the Autograph Collection and major brands by highlighting historic landmark setting, personalized Kimpton amenities, and proximity to Cleveland’s business and cultural hubs to attract meetings, events, and group room blocks.

Midmarket Growth With revenue in the mid-range of several Cleveland peers, pursue midmarket corporate accounts, association events, and regional conferences to grow group business, while exploring legacy and presidential-themed experiences as differentiators for marketing and package opportunities.