Strategic Partnerships Leverage Marriott ecosystem synergy by aligning with Westin Cleveland Downtown to offer targeted corporate rates, event packages, and loyalty program cross-promotions, capitalizing on the hotels’ proximity to attractions for business travel and weddings.

Event & Conference Promote meeting and wedding services to corporate clients and local associations; highlight extensive function space and ballrooms as venues for conferences, banquets, and incentive trips, tapping into the hotel's scalability for events.

Local Expansion Monitor Marriott’s recent global expansions and partnerships for cross-sell opportunities; position Westin as a preferred regional hub for travelers visiting both Cleveland and nearby markets, offering stay+meeting bundles.

Tech Enablement Highlight technology stack strengths and modern guest services to prospects seeking digital-savvy hospitality solutions; propose integrations with corporate procurement and security tools to streamline stays for business travelers.

Midmarket Growth Target midmarket corporate accounts and wedding planners in the Cleveland region, emphasizing competitive pricing, capacity, and service quality relative to peers like Crowne Plaza and Aloft to win share in the downtown market.