Targeted partnerships Leverage existing Costa Coffee collaboration to upsell KIND Snacks in coffee shop environments and other high-traffic hospitality channels to drive cross-channel distribution and bundled promotions.

Channel expansion Explore multi-channel retail and on-the-go placements beyond Costa, including convenience stores, supermarkets, and gym/office break rooms to increase shelf presence and impulse purchases.

Kids and family focus Capitalize on the launch of Kind Kids soft-baked bars with family-centric promotions, school partnerships, and subscription models to grow household penetration and repeat purchases.

Health and sustainability Highlight low-calorie options, clean ingredients, and community impact campaigns (e.g., partnerships with CALM) to attract health-conscious consumers and retailers prioritizing wellness portfolios.

Digital engagement Expand use of Klaviyo and OneTrust data to drive targeted email campaigns, personalized offers, and compliant customer acquisition strategies across EU markets to improve conversion rates.