Contract Growth Bernhardt already serves hotels, offices, and universities; pursue deeper contracts with luxury hospitality groups, corporate campuses, and higher-ed facilities by offering curated contract lines and exclusive finishes that leverage the brand’s heritage and craftsmanship.

Showroom Expansion With the Richmond showroom opened in 2025 and a cutting-edge renovation at High Point Market, there is a clear path to expand showrooms and trade channels in strategic markets; prioritize partnerships with interior designers and specifiers to accelerate conversions.

Designer Collaborations Leverage the Spring 2026 Artist in Residence program and design partnerships to develop designer-led limited editions and co-branded collections; monetize through exclusive retailer programs and prestige collaborations that appeal to high-end residential clients and boutique hotels.

Trade Channel Focus Leadership hires focused on residential sales and trade development indicate a concerted push toward designer and specifier channels; build targeted outreach to interior designers, architects, contract furniture buyers, and hospitality procurement teams.

Global Luxury Positioning International exposure through UAE partnerships and alignment with Quiet Luxury trends position Bernhardt to win luxury retail and hotel projects globally; pursue partnerships with international design studios, luxury retailers, and global hospitality groups in high-potential regions.