Family owned Family-owned and operating for over 20 years in Wisconsin, King's Campers presents a relationship-focused sales approach. Leverage this trust by offering personalized service packages, loyalty programs, and post-sale maintenance plans to convert inquiries into repeat business.

Extensive product line Sells new and pre-owned travel trailers, 5th wheels, motor homes, toy haulers, and towables, representing several brands. Opportunity to upsell accessories, seasonal storage solutions, extended warranties, and cross-sell parts and service bundles across multiple product categories.

Service capabilities In-house RV technicians handle hitch and brake control installations and generator servicing. Utilize this for bundling installation services with vehicle purchases and offering maintenance subscriptions or on-site service add-ons to boost lifetime value.

Year-round operation Open year-round and located along major highway exits in Wausau, WI. Target seasonal marketing, promotions during peak travel seasons, and cross-promote service appointments to local RV owners and seasonal travelers visiting the region.

Digital footprint Active use of digital ad platforms and analytics tools (Google Ads, The Trade Desk, iCIMS, Tealium, Piwik PRO). Use data-driven outreach to target nearby RV owners, deploy remarketing for service upsells, and promote parts and accessories to existing and new customers.