Expansion Momentum Capitalize on the distribution expansion to Maryland, Delaware, and the District of Columbia through Lanterna Distributors to pursue targeted regional retailers, bars, and hospitality partners with Empire Rye as a flagship craft line.

Award Winning Leverage award recognition and critical praise from respected spirits authorities and critics to open conversations with premium retailers, tasting rooms, and hospitality buyers.

Product Partnerships Explore co branded limited editions and cross category bundles around successful launches like Coffee Whiskey with Parlor Coffee to reach specialty retailers, cafes, and experiential venues.

Experiential Sales Utilize onsite tours and tastings as engagement channels for corporate gifts, private events, and merchandise sales, supported by Klaviyo email marketing and a WordPress site to drive reservations.

Local Sustainability Highlight onsite grain sourcing, an onsite farm, and traditional copper stills to attract sustainability minded buyers and farm to bottle campaigns, appealing to retailers seeking provenance.