Large Retail Network Kirana Club connects over 20 lakh Kiranas across India, offering a vast and engaged retail network that provides a significant platform for FMCG brands to increase their in-store visibility and influence purchase decisions.

Data-Driven Insights With real-time trade insights and engagement data, FMCG brands can tailor their marketing strategies to target specific regions or retailer segments, increasing the effectiveness of their promotional activities.

Digital Engagement Platform Kirana Club facilitates retailer learning, product discovery, and network building through its online community, presenting opportunity for brands to use digital channels for targeted outreach and relationship building.

Brand- Retailer Connections The platform enables FMCG companies to directly reach and engage with kiranas, opening avenues for promotional campaigns, new product launches, and loyalty programs tailored to this retail segment.

Expanding Market Reach Given the company’s focus on the largest kirana community in India and existing partnerships with major brands like Coca-Cola and P&G, there is substantial potential for new collaborations aimed at penetrating tier 2 and tier 3 markets through digital influence.