Large Retail Network Kirana Club has built the largest community of over 20 lakh Kiranas in India, offering significant opportunities for FMCG brands to reach a vast and engaged retail network through targeted marketing and promotional campaigns.

Real-time Consumer Insights The platform provides FMCG brands with real-time trade insights and in-store visibility, enabling data-driven strategies to influence purchase decisions and optimize promotional efforts at the Kirana level.

Engaged Retailers With features that promote retailer discovery of new products, sharing best practices, and networking, Kirana Club creates a highly engaged audience ideal for launching new products and increasing market penetration.

Technology Integration Utilizing advanced analytics and communication tools like CleverTap and WhatsApp, Kirana Club facilitates targeted engagement and personalized marketing, enhancing sales outreach and customer relationship management.

Strategic Brand Partnerships Established partnerships with leading FMCG brands such as Coca-Cola and Tata Consumer position Kirana Club as a prime platform for brands seeking scale and influence in India’s retail sector, offering opportunities for joint marketing and promotional activity expansion.