National Practice Position the firm’s national reach combined with midwest personal attention as a selling point to attract clients with multi-state needs seeking consistent service and trusted counsel.

Growth Signals Note the history of growth and key personnel changes such as the 2020 incorporation of Alex Flores, signaling a potential for cross-sell opportunities and expanded service capabilities to current and former clients.

Midmarket Focus Target mid to upper mid-market firms and corporate clients in need of versatile and creative legal solutions, highlighting the firm’s blend of specialization and broad practice areas.

Tech Stack Leverage the firm’s modern digital presence and analytics tools (WordPress, Google Analytics, Search Console) to propose scalable marketing, client onboarding, and case-management enhancements.

Financial Size With revenue in the 10–25 million range and a lean team, offer cost-efficient external services such as alternative billing, e-discovery support, or technology-led efficiency improvements to grow margins.