Local market focus Small team serving the greater Cincinnati area with residential and commercial pool construction, renovations, service, and retail. Potential sales opportunity: targeted local outreach to leverage proximity for repeat service and expansion into additional pool-related products.

Full lifecycle offering Capabilities span design, construction, renovation, maintenance, and retail of chemicals and equipment. Sales angle: cross-sell consumables and upgrading equipment during renovations, plus service contracts to create recurring revenue.

Growth potential Revenue range suggests mid-market with room to scale; competitors show larger employee bases and higher revenues. Sales strategy: position as a nimble, client-focused provider for mid-sized projects and maintenance packages to capture projects that don’t require large firms.

Tech and reliability Adopts analytics, monitoring, and performance tools (Google Analytics, New Relic, Cloudflare, Tealium) and logistics integrations (FedEx). Sales angle: offer data-driven maintenance services, online quotes, and reliable supply chain partnerships to reassure commercial clients.

Cross-sell opportunities As a pool supply retailer with chemicals and equipment, there is potential to upsell maintenance plans, seasonal consumables, and equipment upgrades to existing customers, as well as collaborations with larger pool product brands to expand offerings.