International Growth Latham's acquisition of Freedom Pools SA in Australia and New Zealand signals ongoing international expansion and a push into fiberglass pool markets. This creates sales opportunities to cross-sell high margin accessories, safety covers, and automation products to new distributors and installers in Australia and New Zealand, with bundled offers and localized training to accelerate adoption.

Channel Partnerships As North America's largest designer, manufacturer, and marketer of in ground pools, Latham depends on extensive installer networks. Identify opportunities to become a preferred supplier for pool builders through co marketing programs, exclusive distribution rights for accessories, installation kits, and after sales service offerings that improve margin and loyalty.

Smart Solutions Latham's focus on innovation, including Measure firmware updates and an industry award for innovative products, suggests openness to smart pool solutions. A partnership could include IoT sensors, remote monitoring, data analytics, and seamless integration with Measure or other Latham platforms.

Leadership Outlook A new CEO took the helm in January 2026, signaling potential strategy shifts and budget realignments. Proactively align your value proposition with growth initiatives such as product line expansion, digitalization, and international scaling, and propose executive-level briefings to discuss measurable ROI.

Industry Engagement Participation in major industry events like the 2026 Pool and Spa Show indicates a proactive go to market approach. Offer to support event activities with demos, co branded marketing, or training sessions, and tailor outreach to leverage Latham's global footprint and tech savvy buyer personas.