Acquisition expansion Latham Group’s recent acquisition of Freedom Pools in Australia and New Zealand signals aggressive geographic expansion and an opportunity to cross-sell products, services, and integration capabilities to new regional customers and installers.

Market leadership As North America’s largest designer, manufacturer, and marketer of in-ground pools, Latham is a trusted partner for large-scale pool projects, enabling upsell of premium accessories, automation, safety covers, and fiberglass systems to existing and prospective dealers.

Product innovation With awards for innovation and recent firmware updates, there’s a clear momentum for new technologies and retail-ready solutions that can be bundled with maintenance services, warranties, or aftermarket components to drive repeat business.

Channel partnerships Strategic collaborations like the Hire4wservices partnership and a strong event presence at the Pool & Spa Show indicate openness to channel partnerships and co-marketing campaigns that can be leveraged to reach installers, retailers, and service providers.

Technology enablement Utilizing workflows from SOLIDWORKS to Oracle Cloud and collaboration tools suggests opportunities to offer integrated design-to-build solutions, data-enabled project management, and remote monitoring services to streamline customer deployments and enhance lifecycle value.