Media Network Integration As a TEGNA subsidiary and a prominent local FOX affiliate, KMSB offers opportunities for strategic partnerships with national broadcasters and local media networks seeking to expand their regional reach.

Technology Adoption Utilizing advanced tech stack including Microsoft Azure and ASP.NET positions KMSB as a modern media outlet, opening avenues for sales of cloud, hosting, and software solutions tailored for media companies.

Sports and Programming Opportunities With a focus on highly-viewed sports programming, there is potential to offer targeted advertising solutions, sponsorship packages, and content integration services to brands aiming to leverage sports audience engagement.

Regional Market Reach Serving the US with 51-200 employees, KMSB has a substantial local presence, presenting opportunities for regional advertising, content syndication, and community engagement initiatives.

Competitive Differentiation Positioned alongside large national players like CBS and NBC, KMSB can benefit from solutions that enhance local content production, digital distribution, and audience analytics to improve competitive positioning.