Local News Growth KMTV 3 News Now is a mid-sized local broadcaster in Omaha with 30 hours of locally produced newscasts weekly and a strong community presence, presenting an opportunity to upsell targeted local advertising, sponsored segments, and community-focused campaigns aligned with a 24/7 streaming-first strategy.

AI & Tech Shift The E.W. Scripps transformation toward a technology-forward, AI-powered broadcast operation, including automation and internal AI tools, signals potential for selling advanced analytics, audience insights, and AI-driven ad solutions to improve targeting and efficiency.

SMB Growth Opportunity Recent leadership hires focusing on small and medium business growth and direct response advertising suggest a channel for scalable SMB campaigns, performance-based packages, and local business partnerships to drive measurable outcomes.

Strategic Partnerships Affiliation with The E.W. Scripps Company and high-profile reporters with a legacy like Tom Brokaw imply opportunities to co-create sponsored content, branded segments, and cross-channel promotions leveraging Scripps’ network reach.

Market Positioning Omaha’s status as a growing urban hub with a low cost of living and multiple Fortune 500 corporate presences creates a favorable environment for regional advertisers, event sponsorships, and targeted campaigns across TV, streaming, and digital properties.