Digital Transformation Leverage the Lincoln Journal Star's ongoing transition to digital products and advertising services to offer targeted programmatic and hybrid print-digital solutions that scale with their growth in Southeast Nebraska.

Local Market Reach Position our offerings around strengthening local audience engagement and sponsorship opportunities for community events, local government coverage, and niche publications to deepen loyalty and ad revenue in the Lincoln area.

Data & Analytics Highlight opportunities to optimize ad campaigns using their current tech stack (Snowplow, Visual Website Optimizer, Segment) and propose advanced analytics, audience segmentation, and attribution to improve ROI for advertisers.

Revenue Diversification Propose complementary products such as premium digital memberships, sponsored content programs, and enhanced classifieds to stabilize revenue beyond traditional circulation, aligning with Lee Enterprises’ broader portfolio.

Talent & Culture Offer employer branding and internal communications solutions to support initiatives like Best Places to Work recognition, newsroom talent recruitment, and leadership development partnerships.