Strong Digital Presence The Lincoln Journal Star has a well-established digital platform with a website and several niche publications, supported by a tech stack that includes tools like Google Analytics and Snowplow. This offers opportunities for digital advertising, data analytics services, and targeted marketing solutions.

Market Leadership As the premier news source in Southeast Nebraska with a significant local audience, the company is well-positioned to offer localized advertising, sponsorships, and custom content solutions to regional businesses seeking targeted community engagement.

Growth in Digital Revenue With increasing digital offerings and a diversified portfolio, there is potential to expand digital advertising revenue by introducing innovative ad formats, programmatic advertising, and value-added data-driven marketing packages tailored to local clients.

Employee and Community Engagement The company’s recognition as a top place to work and its active community involvement present opportunities to develop corporate social responsibility partnerships, employee engagement campaigns, and community-focused advertising initiatives attractive to local brands.

Financial Resilience Generating between 50 to 100 million dollars in revenue within a competitive local media market indicates a stable financial foundation, which can support expansion into new digital products, content sponsorships, and value-added data services for enterprise clients.