Knock Twice (now Codeword)

Advertising ServicesCalifornia, United States2-10 Employees

Codeword, formerly known as Knock Twice, is an advertising services agency based in San Francisco, California. The firm positions itself as a hybrid that blends creative strategy, content expertise, and media experimentation to help tech startups reach markets, grow user bases, and build brands, while delivering innovative content programs for large organizations. Its work centers on storytelling and brand building that align with purposeful, big ideas, reflecting a focus on both strategic thinking and execution across communications. The company has pursued initiatives such as open-ended pilot programs to explore flexible work structures and has developed programs and teams aimed at expanding capabilities in editorial, client services, and growth leadership.

Codeword operates within the technology-forward advertising landscape and has a history of growth through acquisition, including being part of WE Communications since 2019. Recent leadership changes and promotions, including appointments in editorial and client services, suggest ongoing expansion of its editorial and growth functions. The organization traces its roots to San Francisco with a relatively small team, and it has actively invested in internal programs and talent development to support its hybrid approach to communications and design-oriented project work.

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