High-Concurrency Analytics Kognitio offers in-memory software for big data analytics, ensuring ultra-fast performance and high-concurrency SQL that is essential for modern BI tools. This unique selling point can be leveraged to target businesses with large data volumes and high user counts that require top-notch analytics speed and efficiency.

Compatible with Existing Infrastructure Being able to integrate seamlessly with existing Hadoop workflows as a standard YARN application makes Kognitio a versatile solution for businesses already invested in Hadoop technology. Sales teams can highlight this compatibility advantage to target organizations looking to enhance their big data analytics capabilities without significant infrastructure changes.

Free Usage Opportunity The fact that Kognitio is free to use on Hadoop presents a low barrier to entry for potential clients looking to explore or test its capabilities. Sales reps can leverage this offering as a lead magnet to attract businesses interested in trying out advanced analytics solutions without immediate financial commitment.

Official Docker Container The recent launch of an official Kognitio docker container image opens up new sales opportunities by catering to the growing demand for containerized solutions. This development showcases Kognitio's commitment to staying current with industry trends, making it an appealing option for tech-savvy customers seeking cutting-edge analytics platforms.

Competitive Positioning In a market landscape populated by notable competitors like Snowflake, Databricks, and Exasol, Kognitio's unique features, emphasis on speed and concurrency, and seamless integration capabilities can be highlighted by sales teams to differentiate the company and target businesses seeking specialized analytics solutions tailored to their specific needs.