Community Leader Target local businesses and fleet operators in Redwood Falls and surrounding areas to establish Kohls-Weelborg Ford as the preferred supplier for corporate vehicle needs, including test-drive events, fleet pricing, and maintenance packages.

Service Growth Leverage the extended-hours service and parts departments to upsell preventative maintenance plans, service subscriptions, and bundled maintenance for local drivers, dealership customers, and small businesses.

Financing Opportunities Highlight flexible financing and loan options to first-time car buyers and credit-challenged customers, positioning Kohls-Weelborg Ford as a trusted partner for obtaining affordable ownership and encouraging vehicle acquisition.

Digital Engagement Utilize the dealership’s online presence and tech stack (Signal, Survicate, social channels) to drive lead generation, collect customer feedback, and run targeted campaigns for model launches and 2022 lineup promotions.

Inventory Networking Promote the ability to source vehicles through the network for customers seeking specific models not in stock, turning inventory gaps into sales opportunities by offering rapid procurement and delivery options.