Connectivity Upsell Recent launch of the Connectivity Package indicates customer interest in in-vehicle tech and connectivity; there is an opportunity to upsell through Ford-branded services, navigation enhancements, and entertainment integrations to both new and existing customers.

Aftermarket Expansion Full-service offering including parts and accessories suggests cross-sell potential for maintenance plans, OEM-compatible accessories, and service bundles to owners of both new and used vehicles.

FORD Focus Specialization in Ford vehicles provides a targeted sales plan to capitalize on Ford model cycles, trade-ins, and loyalty programs; consider incentive-driven campaigns aligned with Ford promotions and service reminders.

Regional Growth Based in Tacoma with a mid-size team, there is room to expand local marketing, service capacity, and digital lead generation to capture nearby Ford buyers and increase foot traffic for service and parts.

Digital Engagement Tech stack includes Meta, Pixel, Google Maps, and AKAMAI; leverage digital advertising and location-based campaigns to drive showroom visits, service appointments, and parts sales from the local audience.