Fashion-forward Comfort Koi Design LLC focuses on blending the latest fashion trends with comfort in their scrubs, presenting an opportunity to promote complementary products such as casual or athleisure wear tailored to customers who prioritize style and comfort.

Expanding Product Line With the launch of their Basics collection aimed at value-conscious consumers, there is potential to upsell additional affordable essentials or create bundled offers for wholesale clients and retail partners.

Digital Engagement Utilizing platforms like Facebook Pixel and Google Sign-in indicates a strong online presence, suggesting opportunities for targeted digital marketing campaigns to increase customer engagement and drive online sales.

Market Positioning Matching revenue levels with competitors like Jaanuu, Koi can leverage its brand story of combining style and comfort to differentiate itself and attract new segments such as healthcare professionals seeking stylish workwear.

Growth Potential With a mid-sized team and a focus on trendy, comfortable scrubs, there are sales prospects in expanding into new healthcare markets or hospitals looking to refresh their uniforms with modern, appealing designs.