Growing Market Presence With an annual revenue estimated between $25M and $50M and a dedicated focus on incorporating the latest trends into functional scrubs, Koi Design LLC has positioned itself as a key player in the retail apparel sector, offering strong potential for scalable sales opportunities.

Product Diversification Koi's recent launch of the 'Basics' collection indicates a strategic move toward providing value-priced, trend-forward essentials, opening avenues to expand into demographic segments seeking affordable and stylish workwear solutions.

Customer Engagement Tools Utilizing a tech stack that includes Facebook Pixel and Google Sign-in suggests an emphasis on targeted marketing and customer personalization, presenting opportunities for tailored outreach and increased conversion through digital channels.

Competitive Positioning Positioned alongside companies like Jaanuu with similar revenue scales, Koi operates in a competitive landscape with a focus on fashion-forward scrubs, which offers prospects for partnerships or product differentiation to capture additional market share.

Operational Scale Employing a team of 201-500 employees indicates substantial operational capacity, enabling the company to expand distribution, improve supply chain efficiency, and enhance sales outreach efforts in the apparel and healthcare sectors.