Target Market Fit Koi Studios is a design services studio with a focus on user-centric strategy and digital design, suggesting opportunities to upsell product strategy, UX research, and end-to-end design sprints for technology-driven clients seeking to optimize onboarding, conversion, and retention.

Mid-Sized Focus With a team of 11-50 employees and revenue in the mid single to lower mid double digits, target mid-market tech and gaming companies that require scalable design capabilities without the overhead of large agencies.

Tech Stack Leverage Leverage their modern stack (Webflow, AWS, Google Workspace, OneTrust, HTTP/3) to position security, performance, and rapid delivery services, including design-to-deploy workflow improvements for faster time-to-value.

Competitive Benchmark Competitors listed are large studios and major game publishers; position Koi as a premium boutique partner capable of high-impact, user-focused design work with faster iterations and tailored client collaboration.

Expansion Potential Given revenue visibility and size, pursue opportunities in digital product design, UX strategy, and product optimization for SaaS, mobile apps, and gaming-related studios looking to improve onboarding, engagement, and monetization.