Growing Market Reach Kona Brewing Hawaii has successfully expanded its presence beyond Hawaii by opening a new state-of-the-art brewery in Holiday Island, Arkansas. This expansion indicates an opportunity to target mainland distributors and retailers seeking craft beers with a unique Hawaiian branding story.

Sustainability Focus The company's emphasis on sustainability and community outreach, especially highlighted by their recent partnership to support Maui after wildfires, can be leveraged to promote product lines to eco-conscious consumers and retailers prioritizing sustainable practices.

Cultural Brand Identity Kona Brewing’s strong Hawaiian roots and aloha spirit create a compelling narrative that appeals to consumers seeking authentic, locality-branded craft beers—an advantage that can be emphasized in marketing and distribution channels.

Digital Engagement The use of digital tools like Google Analytics and Craft CMS suggests an active online presence and customer engagement strategy, providing opportunities for targeted marketing campaigns and e-commerce partnerships to increase sales.

Event & Community Involvement Participation in events such as the Liquid Aloha Concert Series demonstrates active community engagement, which can be tapped into to create exclusive collaborations, sponsorship opportunities, and promotional campaigns that resonate with local enthusiasts and festival-goers.