Digital Marketing Leverage existing analytics and forms to optimize direct bookings and guest data capture. Propose a digital marketing audit, landing page testing, improved on site conversion, retargeting campaigns, and email nurture to convert browsers into guests while reducing OTA reliance.

Direct Booking Push Position the hotel against larger brands by highlighting unique Kona seaside experiences and a strong local identity. Propose website messaging updates, mobile first booking flow, exclusive direct booking promotions, and a loyalty program to drive repeat stays.

Tech and Ops Small team size suggests outsourcing or managed tech upgrades. Propose a channel manager and PMS integration, automated booking updates, and housekeeping task automation to free staff time and improve occupancy and guest satisfaction.

Sustainability Story Differentiate with sustainability and authentic guest experiences. Propose sustainability storytelling on the site, eco friendly amenities, partnerships with local tours, and guest communications that showcase green practices to attract conscious travelers.

Market Expansion Capitalize on OTA and corporate travel opportunities through optimized listings and bundled experiences. Propose refining OTA presence, high quality photos and descriptions, and packaged local activities to increase ancillary revenue; explore partnerships with event planners for small groups or weddings.