Sustainable Design Target interior design studios and commercial specifiers focusing on Scandinavian, minimal, and sustainable products to align with Koncept 22’s curated lines and mission.

Small but Agile Leverage the small team size (2-10 employees) to offer highly personalized service, quick lead times, and bespoke project support for A&D clients seeking efficient procurement for both residential and commercial projects.

A&D Focus Position as a go-to source for design professionals, offering a broad range of curated Scandinavian products that speak to professionals' need for elegant, timeless pieces suitable for projects.

Digital Enablement Utilize existing tech stack (Wix eCommerce, Mailchimp, Google Cloud) to implement targeted outreach, project-based catalogs, and automated follow-ups to convert inquiries into sales with design-focused content campaigns.

Growing Revenue Avenues Explore partnerships and white-labeling opportunities, expand through residential and commercial project channels, and upsell complementary lighting and accessories to increase average project value given current sub-$1M revenue profile.