Digital workflow focus The company emphasizes transforming businesses for the digital era through information-driven ideas, empowering people with tools and processes. This suggests opportunities for workflow automation, IT consulting, and cloud-based process improvement solutions.

Rich IT services With offerings spanning IT infrastructure, IT security, cloud environments, consulting, and workflow automation, there are cross-sell opportunities across security, cloud migration/management, and automation platforms to both existing clients and new regions.

Strong regional footprint Based in Germany with subsidiaries in over 80 countries and a sizable employee base, there is potential for multi-region deployment services, partner ecosystems, and regional compliance solutions to support global customers expanding in Europe, the Middle East, and Africa.

Leadership in imaging and data Unique imaging and data processing capabilities position the company to upsell advanced analytics, data integration, and document workflow optimization, appealing to enterprises seeking end-to-end digital transformation.

Proven market leadership Recognized as a leader in professional print, cloud print services, and print security, there are sales angles around managed print services, secure cloud printing, and enhanced print security for enterprises prioritizing cost efficiency and risk mitigation.