Affordable Pricing Strategy Koodo's emphasis on no fixed-term contracts, no hidden fees, and shock-free data positions it as an attractive option for cost-conscious consumers seeking transparent and flexible mobile plans, presenting opportunities for upselling enhanced packages.

Expansion Through Promotions Frequent promotional activities such as Black Friday and Spring Sale deals indicate Koodo’s proactive approach to increasing customer acquisition and sales volume, creating potential for targeted marketing campaigns.

Strong Network Foundation Operating on Canada’s largest 4G/LTE network provides Koodo with a robust technological infrastructure that appeals to customers prioritizing network reliability, offering a selling point for premium plan offerings.

Market Positioning As a competitive alternative to larger telecom providers with an annual revenue between 50M and 100M and a focus on affordability, Koodo presents opportunities to target budget-conscious segments and value-seeking consumers.

Growing Customer Base With a customer-centric approach and recent aggressive sales promotions, Koodo is well-positioned to expand its subscriber base, offering avenues for cross-selling new plans and services tailored to diverse user needs.