Target Audience Alignment Kortivity’s focus on solopreneurs seeking to reach the $1 million sales milestone presents an opportunity to offer tailored marketing automation, coaching, or scalable digital marketing solutions that enhance their sales funnels and growth strategies.

Subscription Revenue Model The company's offering of a library of video courses and live coaching suggests potential for expanding subscription-based services, online courses, or personalized consulting packages to deepen customer engagement and increase recurring revenue.

Market Expansion Potential With competitors that have larger teams and higher revenues like Canva and Visme, Kortivity can differentiate by emphasizing niche, cost-effective marketing training and tools designed specifically for solo entrepreneurs, opening opportunities to scale its customer base.

Tech Stack Leverage Utilizing platforms like HubSpot and Google Tag Manager indicates potential for cross-selling advanced marketing integrations, CRM solutions, or targeted digital campaigns that can add value to existing clients and attract new solopreneur customers.

Growth and Funding Opportunities Although current revenue is modest, the company's clear value proposition and digital offerings position it well for strategic partnerships or funding rounds aimed at developing additional educational content or expanding its marketing reach within the SMB sector.