Strong Community Presence Korum Automotive Group has established a longstanding reputation and trust within the South Puget Sound community by operating since 1956 and receiving multiple awards, indicating a loyal customer base and potential for targeted local marketing efforts.

Multi-Brand Portfolio With franchises including Ford, Lincoln, Hyundai, and a Pre-Owned Vehicle Center, Korum offers diverse inventory options, presenting opportunities for cross-promotional sales and targeted marketing based on brand preferences.

Customer-Centric Approach Adopting a 'People First, Cars Second' philosophy highlights a focus on customer satisfaction, which can be leveraged to promote customized service packages, loyalty programs, or post-sale engagement strategies.

Digital Engagement Utilization of digital tools such as Google Analytics and Vue.js indicates an active online presence and data-driven marketing approach, creating avenues to introduce new digital advertising solutions or lead generation partnerships.

Growth Potential Operating within a revenue range of $10 million to $50 million and maintaining a relatively small team suggests room for operational efficiencies, technology upgrades, or expanded service offerings that can enhance profitability and customer reach.