Strong Local Presence Korum Automotive Group has a well-established presence in the South Puget Sound Region with a history dating back to 1956, suggesting loyalty and trust within the community that can be leveraged for local market expansion and targeted marketing campaigns.

Diverse Vehicle Offerings Operating three new vehicle franchises—Ford, Lincoln, and Hyundai—along with a Pre-Owned Vehicle Center, provides multiple avenues for upselling, cross-selling, and reaching a broad customer base across different vehicle segments.

Recognition and Awards Having received customer experience and sales awards such as the Presidents Award highlights a strong service reputation, which can be a strong selling point when engaging new customers or promoting premium vehicle lines like Lincoln Black Label.

Digital Engagement Utilization of digital tools like Facebook Pixel, Adobe Photoshop, and SAP indicates an active online presence and data-driven marketing approach, providing opportunities for targeted advertising and digital lead generation.

Growth Potential With revenue estimates between 50 million and 100 million and a relatively small team of up to 200 employees, Korum presents potential for sales expansion through targeted parts, service, and vehicle sales, especially by tapping into their trusted community relationships.