Product Innovation Kosterina is actively expanding its product offerings with new wellness-focused products such as the Extra Virgin Olive Oil Shot and flavored balsamic vinegars, presenting opportunities to promote complementary health and gourmet products to health-conscious consumers.

Market Expansion Recent launches in nationwide retail chains like Sprouts Farmers Market indicate a growing footprint, creating potential for sales partners to explore placement in natural, specialty, and upscale grocery channels.

Strategic Collaborations Partnerships with brands like Coconut Cult showcase an openness to co-branded products within the health and wellness space, suggesting opportunities for collaborative marketing and product development with aligned brands.

Premium Positioning Positioned as a high-antioxidant, premium Mediterranean brand, Kosterina appeals to upscale consumers seeking authentic, health-enhancing food and skincare products, presenting a niche for luxury retail and specialty channels.

Digital Engagement Utilization of advanced technology and marketing tools such as Google Analytics, Klaviyo, and Vue.js reflects a strong digital strategy, offering opportunities to enhance direct-to-consumer sales, targeted marketing, and online brand experiences.