Local Community Focus Target regional advertisers and nonprofits within Summit and Wasatch counties with customized sponsorship packages that align with KPCW's community-focused programming and local news coverage.

Membership and Donations Leverage listener-supported revenue by offering premium membership tiers, targeted donor campaigns, and event sponsorships to deepen fundraising opportunities and diversify cash flow beyond traditional underwriting.

Digital Advertising Promote cross-channel digital packages leveraging KPCW.org, mobile app, and on-air mentions, utilizing data from existing tech stack to optimize display, audio and tracking, and offering ROI-focused reporting.

Content Partnerships Propose co-branded local programming, community initiatives, and digestible news segments with local nonprofits and businesses to expand reach and create long-term sponsorships.

Strategic Growth Explore expansions into additional events, community services like transitional housing support or educational partnerships, and grant-funded initiatives that can sponsor dedicated programming or features.