Insurance Defense Focus Identify opportunities to cross-sell and coordinate with law firms handling insurer partnerships, leveraging Kramer Shull Reeths LLP's specialized expertise in defending insurers and insured municipalities, as well as its history in negotiating settlements, arbitrations, and administrative proceedings.

Statewide Civil Practice Target insurance carriers and self-insured entities operating in Wisconsin who require experienced litigation, mediation, and appeals support in Circuit Courts, US District Courts, and state appellate courts.

ADR Experience Highlight John A. Kramer’s mediation and ADR neutrality to propose bundled services for pre-trial dispute resolution, dispute resolution training for client teams, and streamlined settlement pathways to reduce litigation costs.

Limited Practice Advantage Position the firm as a boutique, cost-efficient alternative for insurers seeking deep expertise in personal injury, governmental liability, and coverage disputes, with potential for flexible fee arrangements and faster decision cycles.

Digital Outreach Leverage the firm’s digital footprint and tech stack (including WordPress, analytics, and advertising tech) to run targeted marketing campaigns to Wisconsin-based insurers and risk managers, and explore partnerships with larger firms for referral opportunities.