Sustainability Leadership Kraton has demonstrated a strong commitment to sustainability, evidenced by receiving the EcoVadis Platinum award for five consecutive years and partnering with companies like International Paper to advance sustainable packaging solutions. This focus presents opportunities to promote eco-friendly products and innovative green chemicals.
Innovation in Circular Economy Recent product launches, such as performance enhancement additives supporting plastics upcycling, position Kraton as a leader in circular economy solutions, making them a key partner for clients seeking sustainable material innovations and upcycling technologies.
Market Expansion Potential With a diverse customer base across over 70 countries and a broad portfolio of biobased chemicals and specialty polymers, Kraton offers opportunities to engage with global manufacturers looking to incorporate sustainable and specialty materials into their supply chains.
Operational Resilience Despite recent closures and layoffs in Ohio and Dover, Kraton continues to maintain strategic partnerships and trailblazing efforts in sustainable product development, presenting opportunities to offer tailored solutions that enhance operational efficiency and address supply chain disruptions.
Technological Engagement Kraton’s use of advanced technology platforms like Azure, Splunk, and Boomi highlights an openness to digital transformation, offering sales prospects for integrated software solutions, process automation, and data-driven supply chain management to enhance their innovative capabilities.