Sustainability Leadership Kraton has demonstrated a strong commitment to sustainability, receiving the EcoVadis Platinum award for five consecutive years. This positions the company as a leader in eco-friendly practices, making it a strategic partner for clients seeking sustainable chemical solutions.

Global Reach With over 800 customers across more than 70 countries, Kraton offers extensive international market access. This global footprint provides opportunities to expand sales through partnerships or by introducing new products in emerging markets.

Strategic Collaborations Kraton’s recent partnership with International Paper highlights their focus on sustainable packaging materials, suggesting interest in collaborative development projects and joint solutions that enhance environmental impact for customers in packaging and related sectors.

Operational Restructuring Recent office closures and workforce reductions indicate ongoing operational restructuring. This presents opportunities to introduce innovative, cost-efficient product offerings aligned with the company's new strategic focus.

Product & Market Diversification Kraton develops biobased chemicals and specialty polymers, serving diverse industries. These areas are ripe for tailored sales approaches targeting end markets such as packaging, adhesives, and specialty materials that emphasize sustainability and high performance.