Brand Authenticity Krave is a 100% woman-owned food service business, highlighting its commitment to diversity and inclusive branding that can appeal to organizations prioritizing social responsibility and diversity initiatives in their vendor selections.

Popular Event Presence With active participation in local events such as Starlight Concerts and located directly within Dawes Park, Krave offers abundant opportunities for partnerships, sponsorships, and bulk custom concessions for event organizers and recreational venues.

Gourmet Concession Offerings Specializing in premium, gourmet-style snack and food options including Italian Beef, Paninis, and vegetarian dishes, Krave is positioned to attract health-conscious and premium market segments, opening sales avenues with health food stores, catering, and corporate clients.

Modern Digital Presence Utilizing analytics and web technologies such as Baidu Analytics and Bootstrap, Krave demonstrates a digital engagement strategy, indicating potential for targeted marketing campaigns and online sales channels to expand its customer base.

Market Growth Potential Given its recent acquisition by Hershey and similar size competitors with higher revenues, there is potential for Krave to scale through product diversification or expanded distribution, presenting sales opportunities with retail chains or bulk food distributors looking for gourmet snack brands.