EV Readiness Kriete's EV enablement partnerships and expansion indicate a growing focus on electric fleets; target opportunities include selling and installing charging infrastructure, ongoing maintenance, and integrating charging data with fleet management systems for customers across their Mack, Volvo, Hino, Isuzu and Autocar offerings.

Growth and Scale With 11 Wisconsin locations and multiple acquisitions, there is a ripe opportunity to offer standardized fleet maintenance programs, multi-site parts sourcing, and coordinated service contracts to improve uptime and reduce costs for regional fleet customers.

Cybersecurity Priority Recent ransomware activity highlights risk to dealer and customer fleet data; present cybersecurity services including risk assessments, managed IT, data backups, and incident response to protect operations and enable secure telematics for client fleets.

Cross Sell Potential A broad product lineup from heavy to light trucks, trailers and equipment enables cross-sell of parts, service, financing, warranties, and fleet optimization services to existing customers and expanding fleets.

Digital Marketing Enablement Active digital marketing stack offers opportunities to optimize lead generation and service bookings; propose enhanced PPC/SEO programs, streamlined online appointment scheduling, and improved website experiences to grow service and parts revenue.