Strategic Acquisitions Kriete Truck Centers' recent acquisitions of Badger Truck & Auto Group and La Crosse Truck Center demonstrate an active growth strategy that expands their market reach and customer base, providing opportunities to upsell fleet management, maintenance, and customization services to the newly acquired clients.

Electric Vehicle Initiatives Partnering with Tritruckcentre and ChargePoint on EV charging solutions indicates Kriete’s focus on electric commercial trucks, creating potential sales of EV infrastructure, maintenance, and related technology solutions for clients adopting sustainable transportation.

Market Presence and Outreach With a well-established presence across Wisconsin through ten locations and active social media initiatives such as 'Forward With Kriete,' there are opportunities to promote new products, services, and fleet upgrades directly to a broad commercial customer base.

Technology Adoption Utilizing a diverse tech stack including AWS, Google Ads, and WordPress, Kriete is positioned to leverage digital marketing, cloud solutions, and data analytics—presenting sales prospects for telematics, digital fleet management systems, and online service platforms.

Financial Stability and Growth With revenues between $100M and $250M and ongoing expansion, Kriete is a financially robust partner with the capacity for larger fleet or equipment orders, aftermarket parts, and long-term service contracts, making it a promising target for strategic sales initiatives.