Partnership Expansion Kriser's recent partnership with Fancy Paws, Inc. presents a prime opportunity to cross-promote services and products, leveraging the combined customer base for increased sales.

Leadership Transition The hiring of Laura Clark as the founder and chief executive brings a fresh perspective to Kriser's, potentially fueling innovative sales strategies and market differentiation under new leadership.

Competitive Advantage With a focus on natural pet products and services, Kriser's stands out among similar companies, offering a unique selling point that can attract environmentally conscious pet owners seeking premium, sustainable alternatives.

Market Positioning While competitors like Petco and PetSmart dominate the market with larger revenues and employee numbers, Kriser's positioning as a boutique-style brand catering to a niche audience provides an opportunity for targeted sales and personalized customer experiences.

Tech Integration Opportunity Kriser's utilization of technology such as Python, Amazon S3, and Open Graph presents an opportunity to enhance customer engagement through personalized digital experiences, potentially boosting online sales and customer retention.