Local Engagement KSLA is a long-standing CBS-affiliated station serving the Ark-La-Tex region with community-focused programming, local stories and new segments like Foodie Friday, presenting opportunities to offer location-based advertising, sponsorships and branded content that targets regional audiences.

Digital Expansion Award-winning digital media efforts and a suite of analytics tools (New Relic, Mixpanel, Visual Website Optimizer, Microsoft Clarity, MouseFlow) indicate strong data capabilities and performance marketing opportunities for tailored ad products, audience insights, and attribution-driven campaigns.

Strategic Partnerships Recent on-air segments and guest appearances with politicians and researchers show KSLA’s openness to sponsored segments, expert conversations, and public affairs partnerships which can be developed into branded content, event sponsorships, and educational campaigns.

Mid-market Reach With 51-200 employees and revenue in the $25M–$50M range, KSLA sits between local markets and larger networks, presenting a compelling case for scalable advertising packages, regional media buys, and cross-channel promotions across TV and digital platforms.

Awards & Credibility Recognition such as regional Murrow Awards for diversity and digital excellence enhances credibility for sponsorships and ESG-aligned campaigns, making KSLA an attractive partner for brands prioritizing responsible media and inclusive storytelling.