Retail gamification Ksubaka specializes in gamified experiences and interactive screens to boost customer engagement at point of sale, offering a clear opportunity to upsell additional analytics services, product discovery features, and O2O integration for retailers seeking to drive in-store traffic.

Data insights The platform collects nearly 2 billion data points monthly and links offline shopper behavior with online profiles, enabling value-added services such as real-time analytics, segmentation, and personalized marketing tied to store networks and brand campaigns.

Scale & reach With over 10,000 playSpots deployed across 150 cities and 1,500+ store locations, Ksubaka demonstrates capability to scale across large retail networks, presenting opportunities for enterprise clients seeking rapid rollout and standardized metrics.

Strategic roster A diverse client base includes major global retailers and brands across FMCG and fashion, which indicates strong upsell potential for additional touchpoints, longer-term contracts, and expanded use cases such as loyalty programs and omnichannel campaigns.

Funding & growth Recent investment from UST Global and tangible revenue indicators position Ksubaka as a credible partner for growth, suggesting sales opportunities in regions where there is appetite for digital transformation in in-store engagement and data-driven merchandising.