SMB Focus Target mid-sized manufacturers in the UK & Ireland that require scalable industrial robot systems and 24/7 technical support, leveraging KUKA's broad payload range and tailored automation solutions to win upgrade or expansion projects.

Service Upsell Promote comprehensive services including start-up, maintenance, and urgent 24-hour technical support as recurring revenue opportunities and to differentiate from competitors with limited post-sale support.

System Integrator Play Position KUKA as a turnkey partner through system integration with partners, emphasizing customized robotic systems for specific industries to capture projects that need end-to-end automation ownership.

Cost-Effective Growth Highlight affordable entry points and scalable solutions for customers with potential growth, aligning with the company’s revenue profile by targeting businesses that can upgrade payloads or expand cells as they scale.

UK&I Expansion Leverage regional presence and UK & Ireland focus to pursue local expansion deals, especially with companies already using or evaluating competitive robotics brands, emphasizing quick deployment and local support.