Market Position kununu is a leading employer review platform in the German-speaking world, competing directly with Glassdoor and Xing in Europe, which positions it strongly within the online workplace insights and employer branding market.

Growth Potential With over 10 million workplace insights and a revenue estimate between 1M and 10M dollars, kununu presents opportunities for partnerships with HR tech providers and companies seeking to enhance their employer branding and talent acquisition.

Industry Trends The platform’s focus on transparent employer reviews and insights aligns with increasing demand from job seekers and employers for authentic, data-driven workforce visibility, opening sales prospects in HR analytics and employee engagement sectors.

Partnership Opportunities kununu’s collaborations, such as with InHerSight on gender equality surveys, highlight potential for customized survey solutions, diversity initiatives, and corporate social responsibility programs that could benefit from tailored data services.

Geographic Reach Operated by a multinational team across Vienna, Hamburg, Porto, and Berlin, kununu's regional focus offers targeted opportunities to develop localized marketing strategies and integrations with regional HR platforms and job boards.