Leadership and Market Position kununu is a leading employer comparison platform in the German-speaking market with a substantial user base exceeding 10 million workplace insights, making it an attractive partner for organizations seeking high visibility among job seekers and talent.

Strategic Acquisitions As a subsidiary of NEW WORK SE, kununu benefits from strong backing and strategic positioning within a larger ecosystem focused on transforming the workplace, opening opportunities for integrated services and cross-platform collaborations.

Competitive Landscape With direct competitors like Glassdoor and Xing, kununu operates in a competitive environment where differentiation through rich employer reviews and cultural insights can be leveraged to attract organizations eager to enhance their employer branding initiatives.

Revenue Potential Generating between 50 and 100 million dollars in revenue with a sizable team in multiple European locations, kununu presents opportunities to offer advertising, employer branding, and data analytics solutions to corporations seeking talent acquisition advantages.

Technological Infrastructure Utilizing a modern tech stack and analytics tools like New Relic, kununu is well-positioned to develop data-driven offerings, such as advanced employer insight reports and targeted advertising services, appealing to HR and recruitment professionals.