Expanding Retail Presence Kushal's Fashion Jewellery has a rapidly growing footprint with over 100 stores across more than 35 cities in India, indicating strong regional market penetration and opportunities for targeted regional marketing campaigns and localized promotions.

Digital Integration The company employs an omnichannel approach through its e-commerce platform and mobile app, creating multiple touchpoints for direct-to-consumer sales and personalized marketing efforts, presenting avenues for upselling and cross-selling across digital channels.

Recent Funding Boost With a recent infusion of $34 million in Series B funding led by Lighthouse, Kushal’s is positioned for expansion, product diversification, and enhanced marketing initiatives, opening opportunities to align sales strategies with their growth objectives.

Innovative Campaigns Kushal’s actively launches themed collections and campaigns like the Varamahalakshmi Vratam and Valentine’s Day collections, signaling potential for partnerships in exclusive promotions or co-branded campaigns targeted at key festive seasons and customer segments.

Market Positioning As India’s largest and fastest-growing fashion and silver jewellery brand in the retail luxury segment, Kushal’s offers a substantial platform for premium collaborations, wholesale partnerships, and strategic alliances to expand market reach and product offerings.