Established Bakery Leverage long-standing history since 1962 to position as a trusted supplier of authentic tortillas and salsa to foodservice providers, retailers, and craft markets seeking heritage brands.

Midmarket Scale Target mid-sized distributors and regional chains given 11-50 employees and $50M-$100M revenue, offering scalable private label opportunities and co-branding with partners to expand retail presence.

Product Diversity Cross-sell across tortillas, chips, salsas, and hot sauces to foodservice and retail channels, emphasizing bakery-fresh quality and My Nana’s uncooked tortillas for ready-to-bake applications.

Digital Ready Capitalize on existing tech stack and e-commerce readiness to support wholesale ordering, nutritional transparency, and digital marketing collaborations with retailers and national chains.

Community Angle Utilize the brand story and past marketing moves to connect with health, safety, and frontline worker themes for promotional campaigns and limited-edition product lines in partnership with big retailers.