Local Ingredient Partnerships Forge local sourcing partnerships with Wisconsin farms and producers to reinforce the authentic scratch-made identity while unlocking cross-promotional opportunities with retailers and event spaces. Develop seasonal empanada offerings featuring partner ingredients and promote co-branded marketing to attract new customers and drive repeat visits.

Delivery & Catering Growth Expand delivery and catering revenue by targeting Milwaukee-area businesses, offices, universities, and events with corporate lunch programs and party platters. Create a dedicated catering menu and bundle options for meetings, and optimize take-away and delivery to increase average order value.

Wholesale Distribution Potential Explore wholesale and retail channels by packaging frozen or ready-to-bake empanadas for local grocers, specialty stores, and convenience chains. Partner with distributors to reach new outlets and pilot points such as farmers markets or campus outlets to diversify revenue beyond dine-in.

Digital Marketing Acceleration Enhance customer acquisition and retention through analytics-driven marketing. Build a loyalty program, optimize online ordering and SEO, run targeted social and email campaigns, and use menu data to spotlight rotating empanadas aligned with customer preferences.

Expansion & Differentiation Position for growth through a structured expansion plan and clear brand differentiation. Consider multi-unit concepts or franchising, and explore collaborations with Latin-inspired beverage brands or event venues to broaden appeal and create synergy with the bar program.